News & Media Alerts
Get notified the moment your brand, product, or topic is mentioned — from press releases to niche publications. Real-time media monitoring without the enterprise price tag.
The challenge
The data you need is public.
The alerts are not.
Enterprise media monitoring tools are expensive, often miss niche and specialist sources, and can't be customized to track the exact URLs that matter to your business. Important coverage in industry publications goes unnoticed for days while you're paying thousands for a tool that doesn't cover it.
Why DiffHook
Monitor any source — not just indexed ones
Niche publications, analyst blogs, custom Google News searches — any URL you care about, not just sources popular enough to appear in aggregators.
Real-time, not a daily digest
15–30 minute polling means you see coverage hours before it surfaces in media monitoring dashboards. React while stories are still developing.
A fraction of enterprise tool costs
Enterprise media monitoring platforms charge thousands per year. DiffHook monitors your exact sources for a fraction of that, with no source restrictions.
Plugs into your existing PR workflow
Route mentions to Slack for immediate visibility, a CRM for tracking, or a Notion board for weekly coverage reviews — no new tools to learn.
How it works
Three steps to production
Add your media sources
RSS feeds, journalist profile pages, industry publications, press release wire services, Google News search URLs — any URL you want to track.
Poll on the right cadence
Breaking news sources might need 15–30 minute polling. Weekly industry publications are fine at daily. Match the interval to the source's update frequency.
Route to your comms workflow
Push to Slack for immediate team visibility, to a CRM for tracking coverage over time, or to a Notion board for weekly press reviews.
Use cases
What teams build with this
Brand mention alerts
Webhook → SlackMonitor Google News results pages, publication tag archives, and wire services for your company name — and get notified within minutes of new coverage appearing.
Competitor press room tracking
n8n → NotionWatch competitor press rooms and investor relations pages for product launches, funding announcements, partnership news, and leadership changes.
RSS feed monitoring
Zapier → Email digestGet a webhook for any RSS or Atom feed update — including publications that don't offer native email notifications or have feeds buried in their site.
Analyst coverage tracking
Webhook → CRM recordTrack analyst firms' research pages, Gartner Magic Quadrant updates, and advisory notes that mention your market, category, or competitors.
FAQ
Frequently asked questions
Start monitoring in minutes
Free tier includes 3 active monitors. No credit card required. Your first monitor is one API call away.
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