About
Webhooks should be the product
Every existing web monitoring tool treats the webhook as a notification channel — a premium add-on for users who know what they're doing. We disagree.
The web monitoring space is full of consumer-grade tools built around dashboards and email alerts. They're great if you want to watch a page manually. But if you're a developer running automation workflows on n8n, Make, or Zapier — you don't want an email. You want a webhook. Now.
The gap was obvious: Feedly locks Slack integrations behind $1,600/month. Visualping is built for non-technical users. changedetection.io is powerful but requires self-hosting Docker. The automation-first user — someone building with n8n at 2am — had no clean, affordable, API-native option.
So we built DiffHook. A dead-simple webhook delivery engine for web change events. You register a URL, a webhook destination, and a polling interval. When content changes, we POST you a structured diff. That's the whole product.
The buyer we're building for has already tried Visualping, found it too consumer-y, and gone looking for something they can actually integrate. That developer is willing to pay, doesn't churn, and refers other developers. We're building for them.
Values
What we stand for
API-first, always
The docs open with a curl command. The dashboard is secondary. We build for developers who prefer code to clicks.
Transparent pricing
Pay for what you use, nothing else. No hidden overages, no annual commitments, no "contact us for pricing".
Honest product
We don't over-promise. If a feature isn't built, it's not on the roadmap until it is. V1 does one thing extremely well.
Developer community
Open-source client libraries, public webhook payload schema, example workflows. We grow by being genuinely useful.
Team
A small, focused team
DiffHook is an indie micro-SaaS. We're a small team of developers who got frustrated with the same tools we're replacing. We use DiffHook ourselves — in fact, we monitor our own competitors with it. We move fast, respond to feedback, and ship what matters.
Company
Behind DiffHook
DiffHook is built and operated by KupaLabs FZCO — a software company registered in Dubai, UAE. We're a small team of engineers who build focused, API-first tools and hold ourselves to the same bar we'd expect as developers ourselves.